Ben Settle - Email Players 1 - 15 Apr 2026

Daily.

It’s them. Have you read any Email Players issues? Love him or hate him, Settle makes you think. Reply and let me know your take.

You can use this as a blog post, email draft, or social media thread. What I Learned from Ben Settle’s Email Players Issues 1–15 (The “Uncomfortable” Education)

Settle says the opposite: Go where the biggest, meanest competitors are. Steal their audience. Ben Settle - Email Players 1 - 15

But here’s the thing: Settle isn’t a theorist. He’s a practitioner. And his private newsletter, Email Players , is where he unpacks the raw, unfiltered, often uncomfortable strategies he actually uses.

Why? Because clarity repels as much as it attracts. When you offend the wrong people, you magnetize the right ones.

I recently re-read issues of Email Players . And while most newsletters feel fluffy or recycled, these issues are dense with contrarian gold. Love him or hate him, Settle makes you think

His philosophy: The best subscriber is someone who was given your email by a friend, not someone who traded their address for a PDF.

Most marketers use fake timers and phony “only 5 left” tactics. Settle hates that.

How? Write better emails. More specific emails. More entertaining emails. What I Learned from Ben Settle’s Email Players

Settle admits he barely tries to “build his list.” No lead magnets. No opt-in funnels. No tripwires.

The ones who act? They build cult-like followings. They sell without “launches.” They wake up to sales from emails written in 8 minutes. Email Players #1–15 is not for beginners who need to learn how to set up Mailchimp.

It’s for the copywriter who wants to stop blending in.

It’s for the tired business owner who knows the tactics work but has been afraid to use them.