Wednesday wins, but Czernobog adds a twist: he will defer the killing blow – Shadow must return to him at the end of the coming war to face his death. That night, Shadow is abducted by a limousine driven by a pale, pimply youth – Technical Boy , the New God of the internet and media. He taunts Shadow and Wednesday as outdated, but Shadow refuses to bow. Technical Boy has his digital goons beat Shadow nearly to death.