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From Friends merchandise to 90s-themed roller rinks, adults paid premium prices to feel like teenagers again. Nostalgia was the most profitable drug.

Cannabis cafes, sober dance parties, and midnight yoga with DJs turned health into hedonism. The new hangover? A green smoothie and gratitude journal.

Watching Netflix while scrolling Twitter about the show became the default adult entertainment mode. Split attention was no longer a flaw—it was a feature.