At first, the drivers were suspicious. They thought KPIs were a trap to cut bonuses. But Andresa reframed them: "This isn't about punishing the slowest. It's about finding what slows us down."
At 10 AM sharp, a young data analyst named Luca projected a spreadsheet onto the wall. "Andresa," he began, pushing his glasses up, "your team delivers 98% of orders on time. But your custo por quilômetro —cost per kilometer—is 12% above target. And your índice de avaria … the damage rate… is rising." indicadores de desempenho andresa
Andresa had always been a manager who trusted her gut. For years, she led her logistics team at Carga Rápida with instinct, loud laughter, and a clipboard full of handwritten notes. But the boardroom had changed. Now, the CFO only spoke in dashboards, and the CEO wanted "scalable visibility." At first, the drivers were suspicious
She implemented a simple Painel de Bordo —a dashboard—on the warehouse floor. Every morning, she gathered her team around a whiteboard. "Yesterday," she announced, "our tempo de carga was 47 minutes. That's seven minutes slower than our goal. Who has an idea?" It's about finding what slows us down
He showed her the OTD (On-Time Delivery). "This is your promise to the client," he said. Then the Fill Rate . "This is your honesty with your own stock." And finally, the ESG Score . "This," Luca said quietly, "is your conscience. Fuel waste. Overtime hours. Safety incidents."