In an era of Facetune and slimming filters, we are obsessed with looking "snatched" 24/7. We suck in our cheeks for every selfie. We refuse to post a photo if our jawline isn't sharp enough to cut glass.

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She fills her cheeks with air like a pufferfish, holds it for a split second, and then slowly releases the air while narrowing her eyes into a "smoldering glare." The result is a face that is simultaneously

But what makes this trend different from the usual viral duck-face or fish-gape? It’s the context . It’s the vibe . And thanks to a leaked (or strategically released) video from a recent photoshoot, we finally understand the genius of Indah Monica.

We are talking, of course, about the – the puffy-cheek, high-fashion smirk that has taken the modeling world by storm. And at the center of this storm is the stunning Indonesian model, Indah Monica .